Generating sales leads is both time consuming and costly. It is therefore critical to ensure that every hard earned sales lead is given the very best chance of conversion to an order.
The good news is that the internal business process of converting an Opportunity to an Order is entirely within your control; and investment in this activity will provide fast returns.
Attention to the following aspects will increase your Quote-to-Order ratio.
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Speed of Enquiry Response
The faster you respond to enquiries the greater your chances of success. It's proven - a speedy response shows genuine interest, and early responders are recalled ahead of competitors. Businesses that act fast often achieve price premiums. Consistently fast performance though means that bottlenecks and complexity need to be removed. See how one company has achieved this Click here.
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A Consistent Selling Message
A proposal document needs to sell. It should promote your product and business benefits in a consistent manner - every time. It should provide prospects with the right information; upon which they can make positive decisions about your proposition. But compiling technical proposals can be time consuming. See how others have automated this process. Click here.
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Professional Tailored Documents
Why shouldn't every quote that you produce appear as if it was designed to meet your customer's individual requirement? Demonstrating care and understanding at this stage will hold you in high regard. Your Company's image will be under your control. So why not produce all your proposal documents, included technical drawings at the touch of a button - without any CAD expertise? Click here.
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Give Sales People More Time to Sell
Reducing administration time to an absolute minimum for producing quotations and documentation has to be a very important goal - so that your sales staff can sell for more of their time. Following up on quotes, prioritising and developing relationships is what you are paying them for - so give them the tools which will make them efficient. Click here to see an example in action. Click here.
Bringing improvement to the whole Quote-to-Order process will enhance your Company image, reduce costs and generate greater sales revenues - faster and for longer.
If your current systems or processes are inhibiting your growth, please contact us now to explore how we can help.
